America’s Most Trustworthy Retailers of 2023
![Trust](jpg/trust_212734280648ce.jpg)
Building trust is easier said than done in the retail industry, particularly as economic shifts have created a difficult environment for both consumers and businesses. So which of today’s retailers are building trust with consumers even as costs for products continue to rise and companies continue to face shortages and supply chain roadblocks?
Newsweek and Statista looked at publicly traded U.S. corporations with $500 million or more in annual revenue to identify these companies — those that are treating their customers and employees fairly according to 25,000 U.S. residents surveyed.
Of all 700 ranked companies, the retail category topped the list with 61 brands making the cut. In the top five spots are Amazon, Chewy, Barnes & Noble, United Natural Foods, and Costco.
While Kroger was recognized for the second year in a row, the company moved from the No. 4 spot in the Retail category to No. 3 in Grocery & Convenience Stores.
"As an employer, food processor, retailer, healthcare provider and more, Kroger has a unique responsibility to lead with purpose and create positive change," said Rodney McMullen, Kroger's chairman and CEO. "Being named one of the Most Trustworthy Companies is an honor we do not take for granted, and we will continue to work to earn our customers' trust every day.
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1 | Retail | Amazon | Amazon.com, Inc. | Washington | Seattle | Public Company |
2 | Retail | Chewy | Chewy, Inc. | Florida | Dania Beach | Public Company |
3 | Retail | Barnes & Noble | Barnes & Noble Education, Inc. | New Jersey | Basking Ridge | Public Company |
4 | Retail | United Natural Foods (UNFI) | United Natural Foods, Inc. | Rhode Island | Providence | Public Company |
5 | Retail | Costco | Costco Wholesale Corporation | Washington | Issaquah | Public Company |
6 | Retail | ACE Hardware | Ace Hardware Corporation | Illinois | Oak Brook | Private Company |
7 | Retail | PetSmart | PetSmart LLC | Arizona | Pheonix | Private Company |
8 | Retail | Petco | Petco Health and Wellness Company, Inc. | California | San Diego | Public Company |
9 | Retail | Harbor Freight | Harbor Freight Tools | California | Los Angeles | Private Company |
10 | Retail | Tractor Supply | Tractor Supply Company | Tennessee | Brentwood | Public Company |
11 | Retail | Office Depot | Office Depot, Inc. | Florida | Boca Raton | Private Company |
12 | Retail | 99 Cents Only Stores | 99 CENTS ONLY STORES LLC. | California | Commerce | Private Company |
13 | Retail | Ulta Beauty | Ulta Beauty, Inc. | Illinois | Bolingbrook | Public Company |
14 | Retail | Target | Target Corporation | Minnesota | Minneapolis | Public Company |
15 | Retail | TJX Companies | The TJX Companies, Inc. | Massachusetts | Framingham | Public Company |
16 | Retail | Great American Outdoors Group | Great American Outdoors Group, LLC | Missouri | Springfield | Private Company |
17 | Retail | Kirkland's | Kirkland's, Inc. | Tennessee | Brentwood | Public Company |
18 | Retail | JOANN | JOANN Inc. | Ohio | Hudson | Public Company |
19 | Retail | Murphy USA | Murphy USA Inc. | Arkansas | El Dorado | Public Company |
20 | Retail | True Value | True Value Company, Llc | Illinois | Chicago | Private Company |
Methodology
Newsweek’s overall list looks at 23 industries, using U.S. resident evaluations to obtain feedback on three main touchpoints of trust: customer trust, investor trust, and employee trust. Companies considered all have U.S. revenue of over $500 million, and Newsweek considered any recent scandals or lawsuits when crafting its list.