America’s Most Trustworthy Retailers of 2023

Liz Dominguez
Managing Editor
Liz Dominguez profile picture

Building trust is easier said than done in the retail industry, particularly as economic shifts have created a difficult environment for both consumers and businesses. So which of today’s retailers are building trust with consumers even as costs for products continue to rise and companies continue to face shortages and supply chain roadblocks?

Newsweek and Statista looked at publicly traded U.S. corporations with $500 million or more in annual revenue to identify these companies — those that are treating their customers and employees fairly according to 25,000 U.S. residents surveyed. 

Of all 700 ranked companies, the retail category topped the list with 61 brands making the cut. In the top five spots are Amazon, Chewy, Barnes & Noble, United Natural Foods, and Costco. 

While Kroger was recognized for the second year in a row, the company moved from the No. 4 spot in the Retail category to No. 3 in Grocery & Convenience Stores. 

"As an employer, food processor, retailer, healthcare provider and more, Kroger has a unique responsibility to lead with purpose and create positive change," said Rodney McMullen, Kroger's chairman and CEO. "Being named one of the Most Trustworthy Companies is an honor we do not take for granted, and we will continue to work to earn our customers' trust every day.

    The Top 20 Trustworthy Retailers, Inc.WashingtonSeattlePublic Company
    2RetailChewyChewy, Inc.FloridaDania BeachPublic Company
    3RetailBarnes & NobleBarnes & Noble Education, Inc.New JerseyBasking RidgePublic Company
    4RetailUnited Natural Foods (UNFI)United Natural Foods, Inc.Rhode IslandProvidencePublic Company
    5RetailCostcoCostco Wholesale CorporationWashingtonIssaquahPublic Company
    6RetailACE HardwareAce Hardware CorporationIllinoisOak BrookPrivate Company
    7RetailPetSmartPetSmart LLCArizonaPheonixPrivate Company
    8RetailPetcoPetco Health and Wellness Company, Inc.CaliforniaSan DiegoPublic Company
    9RetailHarbor FreightHarbor Freight ToolsCaliforniaLos AngelesPrivate Company
    10RetailTractor SupplyTractor Supply CompanyTennesseeBrentwoodPublic Company
    11RetailOffice DepotOffice Depot, Inc.FloridaBoca RatonPrivate Company
    12Retail99 Cents Only Stores99 CENTS ONLY STORES LLC.CaliforniaCommercePrivate Company
    13RetailUlta BeautyUlta Beauty, Inc.IllinoisBolingbrookPublic Company
    14RetailTargetTarget CorporationMinnesotaMinneapolisPublic Company
    15RetailTJX CompaniesThe TJX Companies, Inc.MassachusettsFraminghamPublic Company
    16RetailGreat American Outdoors GroupGreat American Outdoors Group, LLCMissouriSpringfieldPrivate Company
    17RetailKirkland'sKirkland's, Inc.TennesseeBrentwoodPublic Company
    18RetailJOANNJOANN Inc.OhioHudsonPublic Company
    19RetailMurphy USAMurphy USA Inc.ArkansasEl DoradoPublic Company
    20RetailTrue ValueTrue Value Company, LlcIllinoisChicagoPrivate Company


Newsweek’s overall list looks at 23 industries, using U.S. resident evaluations to obtain feedback on three main touchpoints of trust: customer trust, investor trust, and employee trust. Companies considered all have U.S. revenue of over $500 million, and Newsweek considered any recent scandals or lawsuits when crafting its list. 

View the full list here.


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