News Briefs


The Home Depot Speeds up Personalization With Real Time Customer Data


The Home Depot and Adobe have expanded their partnership to enhance the customer experience.

As part of The Home Depot’s interconnected retail strategy, a seamless experience extends across e-commerce, a mobile app, and in-store services such as pickup lockers and an in-app product locator. With so many touchpoints, the Adobe partnership will provide comprehensive insights into the customer journey. This will enable The Home Depot to optimize experiences across channels while refining marketing investments.

This marks the next phase of a partnership that began with digital tools including web analytics and A/B testing, as well as Creative Cloud applications to design and deliver new online services and experiences.

“The Home Depot made early investments in providing omnichannel shopping experiences, and these digital and physical assets continue to guide our strategic priorities,” said Melanie Babcock, vice president of integrated media at The Home Depot. “Our expanded partnership with Adobe will enable us to enhance the customer experience even further, driving personalization at scale and further optimizing The Home Depot experience across online and in-store.”

“Making the digital economy personal is the priority for leading enterprise businesses worldwide and a relentless focus on personalized customer experience has long been the guiding light for The Home Depot,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “With Adobe Experience Platform (AEP), The Home Depot can align teams around a single view of the customer, with strict governance and activation capabilities that will make experiences even more connected and relevant.”

With the adoption of Adobe’s Real-Time Customer Data Platform (Real-Time CDP), The Home Depot can support highly personalized experiences by offering products that customers need to finish their projects rather than offering products that are not relevant to their project goals. From DIYers to pros, The Home Depot can customize every interaction, helping customers finish their projects seamlessly.

AEP, underpinning Adobe’s Real-Time CDP, will be a central hub that brings together relevant online and offline data from across The Home Depot organization. It acts as a foundation for personalization efforts, while also empowering organizational efficiency. Adobe Real-Time CDP has already produced early results, allowing teams to activate personalization campaigns in 24 hours or less, down from seven to 10 days. Because of this enhanced speed, if a customer is shopping for a product and purchases it, they will no longer receive irrelevant offerings days after the purchase.

Adobe Experience Platform is a single source of truth and is accessible through Customer Journey Analytics. The program enables teams to be more efficient with their marketing spend by making their content more relevant and less repetitive with anything from advertising campaigns to social media.


Vivrelle Unveils New Members-Only Showroom and Social Club in NYC


Vivrelle, a monthly membership club providing access to a shared closet of designer handbags and luxury accessories, unveils its new showroom in Manhattan's NoMad District.

The sprawling 14,000-square-foot space showcases a revolving assortment of Vivrelle's designer collection, and a lounge and centerpiece bar area designed by renowned New York-based interior designer, Hilary Matt.

"Our goal was to create an even more enjoyable experience for our community. This showroom not only acts as an extension of our members' closets but offers them a place to spend their time, whether it be relaxing and socializing with friends and other members, a coffee break between meetings or a temporary place of retreat" says Vivrelle co-founder, Blake Geffen. "We are thrilled to have had the opportunity to collaborate with Hilary Matt on designing our perfect new home."

The showroom allows members to easily browse and try on items from a display of Vivrelle's collection of handbags, jewelry, watches, and diamonds, in a comfortable environment before swapping or purchasing. Designed to capture an upscale yet modern sensibility, designer Hilary Matt aimed to create a space that felt fashionable and warm at the same time. The designer's goal was to cultivate an escape from the hustle and bustle of the New York City streets where customers could come in, shop, relax and enjoy the experience without feeling rushed. Leaning into the handbags, Hilary opted for a neutral color palette with black and white and pops of pink throughout the space.

The bar will offer a rotating selection of coffee, tea, wine and cocktails and complimentary high-speed wifi will be available throughout the lounge. Vivrelle will also integrate exclusive member programming such as workout classes with guest celebrity trainers, retail activations and social events with Vivrelle's Perks Partners including brands like Barry's Boot Camp, Caraway, Daily Harvest, Sakara and more.

Vivrelle memberships range from $39-$279 per month. Vivrelle is also available online and through its mobile app. Founded in 2018 by newlyweds Blake and Wayne Geffen, Vivrelle provides members with the ability to borrow items with no return date. In a fresh take on the try-before-you-buy model, Vivrelle members are also able to purchase items they love from Vivrelle's closet at exclusive members-only discounted prices.


Dia & Co. Expands Inclusive Fashion Portfolio With 11 Honoré Acquisition

Inclusive shopping at apparel store

Consolidation within the fashion industry is bringing one-stop shopping to inclusive apparel. Dia & Co is acquiring 11 Honoré, increasing access to styles, brands, and price points in sizes 10-32.

The brand’s private label, 11 Honoré Collection, is now available on Dia & Co; however, it will also continue its e-commerce presence on until the brand is fully integrated at in the coming months.

Patrick Herning, founder of 11 Honoré, will continue to lead brand collaborations within the Dia & Co team.

[More innovation in apparel: H&M Group and Amazon Launch Tech-Enabled In-Store Shopping Experiences]

"The commonality between 11 Honoré and Dia & Co is an ethos of partnership," Herning said in a statement. "Both companies lead the charge helping straight sized brands enter the plus size space impactfully. We've done it tremendously as separate entities, and now that we're joining forces, it's going to be a remarkable change for a customer that deserves more from the fashion industry."

Nadia Boujarwah, Dia & Co CEO, stated that the relationship represents “an enormous leap forward in our mission to deliver true style freedom for our community.” 

Nadia Boujarwah and Lydia Gilbert co-founded Dia & Co in 2015, and the company now carries hundreds of brands including Madewell, Girlfriend Collective, Universal Standard, and Third Love. What began as a direct-to-consumer startup, is now leveraging brand partnerships and a recent nationwide expansion into Nordstrom stores. 

[Read more: Nordstrom Local Comes to the Hamptons]

In addition to 11 Honoré's signature private label collection, the 11 Honoré portfolio also includes brands like Diane Von Furstenberg, Carolina Hererra, Good American, and Tanya Taylor.

“In my two decades as a plus size shopper, the promise of being able to joyfully shop the brands I love for everything from $25 t-shirts to $2,500 dresses, made to fit my body, seamlessly in one place, has been the ultimate dream," Boujarwah said. "Joining forces with 11 Honoré has made that dream a reality on our platform and will fundamentally transform the shopping experience for our customers."


Albertsons Launches Product Ratings and Reviews on Its Grocery Websites


Consumer-generated product ratings and reviews, enabled by PowerReviews, are now live on Albertsons Cos’ websites. For the first time, shoppers can browse and interact with authentic product ratings and reviews on 11 of Albertsons Cos.’ retail websites, including Safeway, Vons, Jewel-Osco, and Shaw’s.

[To learn more about the top grocery retailer technology trends for 2022 and Albertsons, click here for RIS News' latest Special Report]

"Customer-generated ratings and reviews empower purchase decisions," said  Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. "We’re proud to be one of the first grocers to offer this authentic conversation with our shoppers about their favorite products.”

PowerReviews is providing ratings and reviews technology and services to Albertsons Cos., including the ability for brands to syndicate their user-generated content to related product pages on Albertsons Cos.’ sites to ensure a consistent shopper experience.

“Ratings and reviews have become such a significant factor in buyer decision-making that shoppers actually choose where they buy from based on the availability of this content," said Mark Dillon, CEO at PowerReviews. "Albertsons Cos. has an established history of introducing technology to improve the customer experience, and we are excited and proud to work together to enhance their customers’ online shopping experience.”



Conn's and Belk Partner to Pilot Store-Within-A-Store Concept


Home goods retailer Conn’s, Inc. and department store retailer Belk are partnering to pilot a store-within-a-store concept in select Belk locations and online at beginning later this summer. The new store format, which will launch under a new brand name soon to be announced, will provide Belk customers with access to Conn's complementary home product categories, as well as core differentiators like white-glove, next-day delivery.

[Learn more: How Innovative Store Partnerships Are Changing the Face of Retail]

The store-within-a-store concept will be piloted in 10 to 20 Belk locations in Conn’s existing markets and through an e-commerce experience on beginning in the coming months. The stores will feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances, and will also include Conn’s white-glove, next-day delivery and in-house repair service capabilities. Each store-within-a-store location will range from 10,000-25,000 square feet, depending on the Belk location.

“Our partnership with Belk is an exciting opportunity to reach new customers with key differentiators including our high-quality product assortment, next-day delivery and in-house repair service,” said Chandra Holt, president and CEO of Conn’s HomePlus. “Our new store-within-a store pilot will launch under a new brand we plan to introduce in the coming months, reflecting our bold vision that everyone deserves a home they love.”

Belk has nearly 300 locations in 16 Southeastern states and an e-commerce presence. Conn’s HomePlus is a specialty retailer of high-quality home goods with over 160 locations in 15 states and distribution, logistics and in-house repair service capabilities. The geographic overlap of the retailers provides an opportunity to maximize Conn’s unique distribution capabilities in existing markets to serve new customers at Belk, the two said.

“At Belk, we take pride in providing our customers with a wide range of the best brands and products for their homes,” said Don Hendricks, Interim CEO of Belk. “This partnership with Conn’s will allow us to offer customers many products we don’t currently sell, making it easier for them to get everything they need for their homes in one convenient place.”


Stitch Fix Taps Marc Jacobs for Marketing Chief


Online personal shopping and styling service Stitch Fix has named Debbie Rose Woloshin its chief marketing officer as of May 23. 

Woloshin was previously the CMO at Marc Jacobs. Before Marc Jacobs, she led marketing at the Frye Company and Ann, Inc. and spent more than 17 years with the Jones Group. Woloshin will report to Stitch Fix CEO Elizabeth Spaulding and lead the company's marketing teams across the US and the UK.

"I'm thrilled to welcome Debbie to Stitch Fix as our new Chief Marketing Officer," said Spaulding. "There are many exciting opportunities on the horizon as we continue to expand our offering and focus on bringing our personalized styling and shopping experience to more clients. Debbie has built and grown some of fashion's most beloved brands, and we're looking forward to the wealth of creative and commercial experience she'll bring to Stitch Fix. Debbie will play a central role in telling our story as we become the global destination for personalized shopping, styling, and inspiration."

"It's a privilege to be joining a company that is such a disruptive force in our industry," said Woloshin. "I'm excited to be part of creating the future of retail and styling with an organization and team that uses technology and feedback in innovative ways across its business. I'm looking forward to supporting our future growth in this next chapter, and helping expand the universe of customers who will benefit from Stitch Fix's service and brand."