Psycho Bunny Supports Digital Supply Chain With Cloud-Based Tech Investment

Liz Dominguez
Managing Editor
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Psycho Bunny

Menswear apparel brand Psycho Bunny is looking to digitize its supply chain as part of a larger digital transformation initiative amid its expansion. 

The company is tapping into frictionless commerce tech and intelligent cloud services to elevate its supply chain with business data integration, application integration, and improved API management between cloud and local applications.

Psycho Bunny is working with Pivotree to identify supply chain gaps and implement a frictionless user experience across its site and stores. 

This includes tapping an enterprise service bus system to eliminate manual work, enable seamless integration, and provide a tier one architecture to support rapid growth and enhance business agility, according to James Brochu, general manager for supply chain at Pivotree. 

Jean-Aymeri de Magistris, VP of digital technology, IT, and logistics at Psycho Bunny said this technology helps the brand prioritize its urgent and future digital transformation needs “to address the expectations of our growing customer base.”

Psycho Bunny was founded in 2005 and has retail stores across the U.S., Japan, Mexico, and Canada — along with its established e-commerce presence. The company plans to add another 20 stores across North America in 2023, prompting the brand’s need to ramp up its supply chain efforts. 

Major Progress Across the Industry

Supply Chain

2023 has been a banner year already for digital transformation across the supply chain. Several major companies have committed to investing in IT infrastructures and digital supply chain optimization efforts. 

Colgate-Palmolive, for example, has recently invested in a dedicated analytics catalyst team and a coach to lead them. This is part of larger efforts to democratize analytics across the supply chain, transforming operational analytics around inventory, transparency, and plant performance.

Italian specialty food manufacturer Colavita USA invested in several areas recently as well, including inventory management, warehousing, and fulfillment, tapping DTC e-commerce technology to elevate efforts. 

We’re seeing supply chain prioritization across leadership as well. At Newell brands, for example, Chris Peterson was promoted to CEO in February to build on his success across supply chain innovation. As president of the company, he led Newell’s supply chain transformation initiative and drove operational excellence through automation and productivity improvements.

This article first appeared on the site of sister publication CGT.

    More Supply Chain Advancements

    P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, retail execution, and environmental sustainability. Read more. 

    CGT connected with Dean General, SVP of commercial development, sales and GM retailer brands for Henkel Consumer Brands North America, to learn more about the company’s digital transformation investments across the supply chain.Read more.

    The recent leadership swap at Unilever could bring significant change to the company’s supply chain if CEO Hein Schumacher’s track record over the last several years is any indication. Read more.

    A look at last year’s progress: 5 consumer goods companies that invested in innovative supply chain approaches. Read more.