Walmart Makes Updates to Membership

Jennifer Guhl
Contributor Writer
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Walmart has expanded access to its Walmart+ membership program while introducing new travel-based benefits for members.

Through the recently launched  Walmart+ Assist, Walmart is making it easier for government-assisted customers to become members of Walmart+, allowing them to take advantage of exclusive savings included with membership. Established in 2020, Walmart+ offers premier benefits like grocery delivery, free shipping, gas discounts, and access to Paramount+ at no additional cost. 

Those that qualify for Walmart+ Assist will receive 50% off the purchase of a monthly or annual Walmart+ membership plan. It will be made available to all eligible new and existing members, with existing members receiving a prorated refund and a new starting price that will start immediately.

Previously, Walmart was one of the first retailers to participate in the USDA’s SNAP Online Purchase pilot, allowing customers to pay with their SNAP benefits online. They are also the first retailer to accept SNAP benefits online in all 50 states. 

Travel Perks

Walmart also recently rolled out, giving Walmart+ members the ability to book travel getaways and receive 5% Walmart Cash on vacation rentals, car rentals, hotels, and activities. Members will also receive 2% Walmart Cash on all flights and a blended rate on vacation packages. 

Expedia Group’s White Label Template technology powers the booking site and provides Walmart+ members access to over 900,000 properties, 500+ airlines, 100+ car rental companies, and thoughts of activities globally.

“Combined with our other benefits — including free delivery, streaming, and savings on fuel — we’re creating a membership that saves customers time and money, whether they’re at home or having fun at their favorite vacation destination,” said Venessa Yates, senior vice president and general manager of Walmart+.

Walmart+ members will also gain access to Expedia Group’s premium customer service with live agents or self-serve capabilities like their A.I.-powered Virtual Agent, allowing them to update or book their trips easily.

“What’s exciting is that with this collaboration, Walmart customers will benefit from Expedia’s ongoing innovation through TravelOS, our A.I.-powered travel operating system, as we continue to add new product and feature updates to drive the best traveler experience,” said Ariane Gorin, president of Expedia for Business.